Deadline: June 30, 2025 23:59 CEST | Apply here
Eligibility: any individual from around the world interested in pursuing a career in sports management
Are you passionate about sports? Do you envision yourself being the manager of the Olympics one day? Are you eager to be the driving force of change in sports?
Then this is your lucky day, because there is a new exciting opportunity available!
The University of Guelph’s Gordon S. Lang School of Business and Economics is set to revolutionize sports education. How exactly? With the launch of its fully asynchronous online Bachelor of Commerce in Sport and Event Management.
And you can already enjoy the program in fall of 2025!
This innovative program mirrors the content and quality of its on-campus counterpart, emphasizing group projects and case-based learning to provide a comprehensive educational experience.
Dr. Ann Pegoraro, Lang Chair in Sport Management and professor in the Department of Management, highlights the program’s flexibility:
“This allows us to expand and provide the opportunity for more students to study on their own schedule, breaking down the barriers of time zones that are common with distance learning and integrating with students from around the globe.”
Financial support for international students
Understanding the financial challenges faced by international students, the Lang School offers entrance scholarships of up to $15,000 CAD per applicant.
This initiative underscores the school’s commitment to fostering a diverse and inclusive student body.
Program structure and learning approach
Designed as a four-year program, the online Bachelor of Commerce in Sport and Event Management employs an asynchronous learning model.
This approach allows students to access course materials and engage in learning activities at their convenience, accommodating various time zones and personal schedules. The curriculum encompasses key areas such as marketing, accounting, leadership, economics, and management, all through a sports management lens.
Additionally, courses on sport media and communications, social media marketing, and the financial aspects of sports provide a well-rounded education.
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Career opportunities for graduates
Graduates of this program will be well-equipped for a variety of roles within the sports and event management industry, including:
- Athletic Director
- Event Coordinator
- Facility Manager
- Sponsorship Manager
- Brand Partnerships Manager
- Digital Marketing Specialist
- Ticket Sales Manager
- Sport Development Officer
- Public Relations Specialist
- Sports Data Analyst
- Director of Sponsorship
- Director of Games Management
- Event Management Professional
- Sports Marketing Manager
- Sports Facilities Manager
- General Manager
- Chief Sport Officer
- Chief Commercial Officer
- Sports Brand Manager
- Sports Agent
- Athlete Manager
A commitment to excellence
Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Lang School’s sport and event management program boasts a 96% job placement rate, reflecting its dedication to producing industry-ready graduates.
The introduction of the online option aims to broaden access to this esteemed program, accommodating the evolving needs of students worldwide.
For more information on the program and scholarship opportunities, prospective students are encouraged to visit the official program website.
Applications are open until June 30, 2025.
Become the next world-class sports management professional! Apply now for Bachelor’s degree in Sports Management at Gordon S. Lang School of Business and Economics!
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