Dates: September 21, 2017 | Register here
Prices: starting from AUD 999,-
Location: Auckland, New Zeland
NZ Marketing Summit 2017
Designed with the senior marketing executive in mind, the annual NZ Marketing Summit is the key opportunity for New Zealand’s leading marketers across all major industry sectors to examine issues, share insights and benchmark best practice.
This year NZ Marketing Summit explores trends and opportunities for reaching customers in new and innovative ways, creating lasting experiences and strengthening your brand in today’s competitive marketplace.
With 3 unique streams to choose from this event has something for everyone.
Developing your digital advantage
The modern marketer’s toolkit wouldn’t be complete without a suite of mobile, digital and social marketing tools.
Reaching customers in new and innovative ways, digital techniques enable marketers to share, connect and engage while creating lasting experiences for their consumers.
Creating a lasting impression for modern consumers
A strong brand is still the most important element in today’s competitive marketplace.
This stream focuses on how you can get your brand to stand out, defining your brand voice and how to sell that story to the world.
With a mix of established and up-and-coming organisations, the brand and content stage delves into lasting strategies for New Zealand organisations.
Designing value through data-driven marketing technology and experiential moments
Join NZ Marketing Summit at the Tech and experiential stage as it examines the impact of marketing technologies and experiential offerings on your marketing strategies, and how you can utilise these methods to generate interest and better interact with modern customers.
Workshops
Brand Building Blocks 2.0
Take your brand strategy to the next level to engage audiences and get results!
In your marketing strategy, brand is one of the most critical elements to get right.
Brand is more than just a logo. It reflects how your customers feel about you, and influences whether they trust you. In this workshop, we’ll be diving into how branding is evolving in the digital age and how to strengthen your brand for the future.
- Defining the essentials of a strong branding strategy for today’s digital world and evaluating case examples
- Whose brand is it anyway? Universal brand management and the need for stakeholder buy in
- Creating a compelling brand personality that customers can identify with: Developing brand stories that align with customer needs
- Make your brand flourish! Investing in brand equity and how to go about it: An exercise into perceptions, associations, influence, and increasing your overall business value
- Going on a journey with your customers: How to plan for brand innovation and transformation to keep up with the times
- What about going global with your brand? When the time comes to going global, is your brand going to be translated across or will it clash with local cultures? Examine sub branding considerations
- When it all goes wrong. Crisis management and preserving brand equity in challenging times.
The Content Workshop
Sharpen up your storytelling chops to produce high-quality content as an expert team
In this workshop, take advantage of the practical and interactive learning space to bring your strategic content plan to fruition.
By introducing new collaboration methods and tools, for you to enhance your storytelling skills and produce better content faster. We’ll be covering these four components in depth –
- Defining the overall strategic goal of marketing, and understanding the role that content marketing will play in this
- Understanding the distinct types of content writing styles and how to leverage them to create fresh, unique content effectively
- Bringing the three elements of content cost, content utility, content performance to the forefront, and developing skills on how to measure ROI
- Analyse the roles that people play in content production, and learn ways to access those skills and insights
- Introduce new tools and approaches that improve collaboration across your team
- The roadmap to execution and successfully delivery: Practical tips on how to overcome pitfalls and challenges to content marketing to make sure you reap the rewards
For more opportunities, check our opportunities sections and subscribe to our weekly newsletters.