Date: December 6, 2017 | Register here
Price: GBP 800,-
Location: London, the United Kingdom
Most Contagious 2017
In it’s 6th year the acclaimed MOST CONTAGIOUS in London on Wednesday, 6 December 2017 gathers leaders and shapers from the world’s most successful and pioneering brands, agencies, media organisations and technologies.
Through a carefully chosen agenda and speakers we interrogate the year’s ground breaking campaigns, innovations and trends, providing powerful insight and inspiration for a successful 2018.
With 24 experts and leaders speaking, including major brands, agencies and a select group of start-ups stirring change, innovation awards, breakout sessions and the much-loved exhibition showcasing cutting edge innovations in media, marketing and technology, and networking with 600 peers from the world’s major brands and agencies…
This is one unique day you simply can’t afford to miss.
The event includes a full-day conference programme, with talks from Contagious as well as expert guest speakers, panel debates and discussions. There’s also a startup award competition and an exhibition to showcase disruptive ideas, innovative new technologies and the makers behind them.
THE MOST CRITICAL TOPICS, CAMPAIGNS AND TRENDS SHAPING TOMORROW
Most Contagious identifies the most important issues, campaigns, brands, agencies and trends impacting modern marketing today. We reveal the biggest threats and opportunities to help you navigate the complex landscape and win in 2018.
Key themes include:
- the rapidly growing impact of brand and corporate transparency
- the merge of politics and culture
- the realisation of artificial intelligence in creativity
- the need for long-term thinking amongst brand owners
Agenda
- CONTAGIOUS / MOVEMENTS
The world’s smartest marketing is never created in a vacuum. Learn about the cultural themes of the year and the challenging context they created for brands and communication.
- JIGSAW / POLITICISED BRANDS
Join Jigsaw UK’s CEO, Peter Ruis and The Corner’s founding partner, Tom Ewart, to learn how and why this fashion retailer took a pro-immigration stance with its latest campaign. Looking to next year, any brands that want to matter in culture must become increasingly confident at navigating the fine line between politics and lifestyle.
- LEMONADE & PICASSO LABS / STARTUPS OF THE YEAR
Contagious has painstakingly selected a handful of brave, inspirational companies that are raising the bar in key areas such as data, retail and AI. Learn from the founders themselves how these disruptors could indelibly impact different sectors.
- CONTAGIOUS / TRANSPARENCY TRAILBLAZERS
Understand the new benchmarks in business openness that you will need to master in 2018. Enlightened by the most radically honest startups and companies, you’ll learn why transparency should be embedded into your marketing strategy moving forward.
- THE ECONOMIST / THE WORLD IN 2018
What can you and your business expect from 2018? Daniel Franklin, the executive editor of The Economist and the editor of The World In 2018 will unveil next year’s global trends that will shape culture and business.
- CONTAGIOUS / MODERN MASCULINITY
As contagious brands have updated their portrayals of women in recent years, it has emerged that toxic male stereotypes are also turning-off customers. Learn how you can become more relevant next year by embracing the changing face of masculinity.
- BETC / CAMPAIGN FOCUS, AiMEN
This landmark campaign for Canal+ proves how AI can be marshalled to enable creativity, rather than replace it. Stéphane Xiberras, president and chief creative officer of BETC, Paris, will explain how to generate personalisation at scale.
- WHEELYS & PEOPLE.IO / STARTUPS OF THE YEAR
Contagious has painstakingly selected a handful of brave, inspirational companies that are raising the bar in key areas such as data, retail and AI. Learn from the founders themselves how these disruptors could indelibly impact different sectors.
- GUEST SPEAKER / BRIDGING THE DIVIDE
A world-first to be revealed on the day.
- CONTAGIOUS / AUTOMATED RETAIL
The world’s biggest retailers, such as Amazon and Alibaba, are ploughing serious investment into a new generation of staffless, seamless retail stores. Find out how you can take advantage – rather than be caught out by – this important development in retail and mobile data capture.
- CONTAGIOUS / THE STANDOUT CAMPAIGNS OF THE YEAR
In this session, the most exceptional and inspirational campaigns of the year will be interrogated, illuminating the secrets behind what makes them stand-out from the rest of the pack – secrets that your brand could adopt to win in 2018.
- NESTED & LIGHTVERT / STARTUPS OF THE YEAR
Contagious has painstakingly selected a handful of brave, inspirational companies that are raising the bar in key areas such as data, retail and AI. Learn from the founders themselves how these disruptors could indelibly impact different sectors.
- CONTAGIOUS / NEW DATA
Data is, arguably, the single most important factor behind the success of modern-day brands. Discover fresh impetus and perspectives on how you can use dynamic data to your advantage.
- THE NEW BRAND IS NO BRAND / ELEMENT AI
Linda Bernardi, author of The Inversion Factor, believes that we are on the cusp of the biggest ever disruption in brand and product marketing. At Most Contagious, she will explain how AI is changing the rules of the game and how – in the future – your brand might become your greatest enemy.
- SOUL MACHINES / AI + EI
Learn how this New Zealand startup is humanising computing by imbuing avatars with emotional intelligence and how this could transform every single customer service offering in the next few years.
- BREWDOG / BUSINESS FOR PUNKS
The feisty brewery’s global head of marketing, Sarah Warman, shares how the company’s internal initiatives are gaining attention externally and how its community-based approach to marketing communications and disruptive PR initiatives are helping the rapidly growing brand gain disproportionate attention.
- MCCANN / CAMPAIGN FOCUS, FEARLESS GIRL
The team from McCann, New York will explain the genius behind the decision to build a statue championing gender equality, showing you how to turn a niche category into something the whole world has been talking about (and taking selfies with).
- CONTAGIOUS / HOW TO WIN IN 2018
Take away a systematic Contagious framework for how you and your business can win in 2018. Absorb the most pressing opportunities and pitfalls to avoid, leaving with clarity on where to focus your attention in January.
- WRAP UP & NETWORKING DRINKS
Digest and dissect the day and what it means over a drink with your peers and new connections.
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