Dates: October 4-5, 2017 | Register here
Prices: starting from EUR 500,-
Location: Treviso, Italy
European Outdoor Summit 2017
The European Outdoor Summit 2017 is a key industry event which brings together more than 300 senior executives within the outdoor industry, from across Europe and beyond.
It offers a unique opportunity for attendees to listen to an exciting mix of inspirational and educational speakers, and participate in engaging seminars and networking sessions.
The Summit will focus on relevant themes, with a European-wide emphasis on topics related to industry needs and key strategic issues facing the sector.
With the ultimate aim of improving business practices and stimulating growth and innovation within the outdoor industry, you are welcome you to join the discussion how we adapt to rapidly changing times, and how our sector can remain at the forefront of innovative developments.
Who should attend?
The European Outdoor Summit brings together brands, manufactuers, retailers, suppliers, distributors, media and service providers to join 5th EOS in Treviso, Italy, for two days of learning, networking and shaping the future of the European outdoor industry.
Besides extraordinary speakers, on-trend and current topics and educational seminars, the Summit is the ideal platform for networking and provides a unique opportunity to interact with opinion leaders from the outdoor industry.
It all starts with the consumer
We’re all deeply involved in the day-to-day hustle of outdoor business, but how often do we take a step back and look at everything that we do from the perspective of a consumer? Without satisfied consumers, we have no industry.
For this year’s European Outdoor Summit, the aim is to examine what we do through the eyes, needs, and aspirations of the target audience who should always be our single most important focus.
ASSESS the situation
Assessing consumers’ needs is an integral part of any successful business. Not in a one-off ‘now we’ve done it’ sense, but as a continuous process, with an evolving feedback loop that ensures we stay focused on what can really make a difference.
With technology changing so fast, how do you set up an effective insight system that ensures you remain on target? How do you ensure that this system is sufficiently holistic and covers every single relevant element of a consumer’s behaviour?
FULFIL the demand
Insight and effective assessment are worthless unless you have a business that can use those inputs effectively. How can you enhance your range of business fulfilment activities to secure satisfied and loyal customers?
You must be able to harness cutting edge developments, speed to market, and deliver availability in line with demand, while being able to fulfil the wider aspirations of consumers, through social responsibility, sound environmental practices or just plain old fashioned, outstanding customer service! This is where everything really counts.
ACTIVATE the population
Outdoor faces no end of competitive threats, whether that be from electronics, or the ever more sedate life of the 21st century, so finding ways of inspiring our consumers is crucial.
We all know that outdoor activities are fantastic, but are we able to communicate that with enough impact to the many and varied stakeholders who need to be convinced in order for us to be successful?
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