The game is on, just bang it out: here’s why you need to build a website.
Why do you need to build a website?
Just imagine if Mark Zuckerberg wouldn’t have kicked off Facebooking from his Harvard room, would he have been a billionaire today? All it started for him is from his website. Recently, he has proudly posted that 1.7 billion people are on Facebook.
Technology is not the choice but a norm today
As of 30th June 2016, the number of internet users in the world has already reached more than 3 billion. Quite as many as was the total world population in 1960. Freaking huge, huh?
From web surfers to social geeks, all they need is to hang out, shop their stuff, get the information, enjoy chit-chatting and do their daily things on the World Wide Web.
Doesn’t it sound like real life? Face it!
The web presence has got all to do with it. Just like in real life, we need to have a face on the web and the website stands for authenticity and a reliable source of identity.
If you are a student, you need an online resume. A professional stands out from the crowd by setting up an online portfolio. A business makes a difference with inbound marketing. A retailer displays the items in an online store so that the buyers can shop with a click only. This goes endlessly until your internet is on. And is the reason why you need to build a website to succeed.
Snooze ya lose!
The right audience is out there
Nothing can stop you from your success if you know your audience. Even Lewis Howes seems convinced:
The most important thing to remember is you must know your audience.
Here are some quirky facts to remind you why you need to build a website:
– There are more than 1 billion websites worldwide that are live the moment I’m writing now. Absorb it.
– Compared to 7.4 billion population of the world, the number of mobile phone users worldwide is 4.61 billion. Beat it.
– The average number of Google searches per second is 2.3 million. More than half of Google searches are run on mobile devices while the total monthly Google desktop searches are 11.095 billion. Google it.
– The dot-com [.com] rules the domain name extension with 123.78 million registered .com domain names. Register it.
– 52% of smartphone owners check it a few times in an hour. Convert it.
– 91% of all US citizens have their mobile devices within their arms’ reach 24/7. Count it.
These facts are very basic but damn descriptive of how and where you can find your audience. No matter whether you’re a small business or a local retailer, this is high time to explore your audience. The science of Jack Welch is sexy:
The Internet is the Viagra of big business
The website is the first sight at love your audience falls for. It’s a matter of impression to your audience with robust engagement that attracts, converts, closes and delights them.
Why web presence matters?
You think globally but act locally.
Your empathy for your website visitors is beyond doubt when you consider their feelings for who they are and what they want. Your business is open 24/7, so is the reach of your customers.
With your online presence, your audience can access the information about you in any hour of the day. Here are more facts to know why web presence matters:
– 85% of consumers search for local business websites.
– 94% of recruiters use LinkedIn to vet job seekers.
– 81% of the US online consumers seek information from blogs.
– An average user visits 89 websites per month.
– 30% of Millennials, 28% of Generation Z, 22% of Generation X and 17% of Baby Boomers shop their grocery online.
The internet marketing has redefined the whole paradigm of how the businesses work. Socialization has been redirected. Your prospects prefer to visit you instead of cold-calling them.
With an effective web presence, it is a simple math to generate revenue by avoiding a hassle of your traditional business.
Step one to your success
The big news is here. You don’t need a single penny to build a website. There are many website builders out there that offer free website development with custom designs.
No need to panic if you’re not a techie.
All you’ve to do is to find out the easiest free website builder, sign up and 1, 2, 3…here you go. Trish Parr said it:
If you think math is hard, try web design.
The best of all- it takes a few seconds and your website is up and running. The Biz Chair is a living example of how one can start a business from a bedroom, go live and become successful.
This is their story:
The idea for BizChair.com came in the summer of 2001 when our CEO, Sean Belnick, was 14 years old. Using the dropshipping business model, BizChair.com would sell office furniture online, shipping it directly to customers. Sean’s step-father and our president, Gary Glazer, was an independent furniture rep with 20 years in the office furniture industry. Leveraging Gary’s longstanding relationships with furniture manufacturers and importers, BizChair.com was positioned as a reseller. After a couple weeks of research, the website was built with 100 items. Within a few hours of launching the advertising campaign, the first order was received.
There are hundreds and thousands of success stories that started with their decision to make a website.
They were just like you sitting behind the desk but the only difference they could make is that they just took the first step after realizing why they need a website.
Next generation marketing is the punchline
Remember that you’re dealing with Millennials now – the US largest living generation. Innovation is a must as long as their taste matters.
They’re the first generation raised up with their tech toys, digital is a word known to them. Their online buying choices are constrained by budget and tricky in uniqueness. They value a reputation of brands and aren’t luxury lovers.
They’ll look up whether your business has a website and if no, they will simply move to your competitor having an authentic website. Their customer service expectations rule out any traditional approach:
Millennials, mobile technology and social media are colliding to radically change customer service as we know it. This new generation will not tolerate waiting in lines, repeating their problem to five different people or being treated like a number. Companies that do not adapt risk obsolescence as Millennials become an economic powerhouse.
– Joe Gagnon and Jason Dorsey, study co-authors
Time to rethink and rock it.
Unless you are the only player on the market, you have to build a website, an authentic, easy-to-use and mobile friendly website with a kickass content strategy.
Your website is the best investment
This is a flexible investment with the highest ROI you can hardly think of even you’re in real estate business.
You can create your website with zero balance to thousands of dollars
It always depends on what you need. A case study reveals that an owner of two websites worth of $37,000 could sell them for $118,883 just after 9 months of purchase. The engagement is the philosophy of the day and conversion is the tradition.
The inspiration is your website and your audience is your treat. The return on Investment is a cliché but the return on involvement is path-breaking.
Does it make sense?
Surely, it does!
Now the question is whether it’s only applicable to a business. You’re misreading it.
If you’re an individual doctor, a writer, and a student even, you better connect with your people by sharing your expert knowledge, telling your stories and preparing for exams.
Whatever your purpose is: starting your business, writing your blogs, selling your products/services, landing on your dream job…, the website is your instrument to achieve your goals.
As soon as your website goes live, it starts generating revenue by attracting visitors. Here the real game starts. You have to value every single visitor.
The task is to keep them engaged with your clickable web pages and easy-to-browse menu.
If you’re still asking why you need to build a website…. I don’t know, Google it. BUT if you are already convinced, let me know how your first website creation is going in the comments below!
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