Content marketing is the art of communicating with your prospects without having to sell them anything.
Given the recent trends in how consumers learn about companies and products (IBM report), content marketing has become vital to your business success.
By creating useful and valuable content, you build lasting relationships with your audience and empower potential customers.
The 22 best content marketing platforms
Creating insightful content for each stage of your buyer persona’s journey will make the difference. And to get this done, we prepared a list (in no particular order) of tools that you might use to develop and execute your content marketing campaigns successfully.
1. Outbrain
Outbrain is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate.
Outbrain provides publishers with a service for recommended links to increase traffic and generate revenue.
2. HubSpot
HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.
Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics.
HubSpot’s sales application enables sales and service teams to have effective conversations with leads and prospects.
3. ClearVoice
ClearVoice helps companies create engaging content to power their blogs, SEO, social media, and marketing automation.
The ClearVoice content marketing platform offers access to content strategists, industry expert writers, and editors to enable scalable high-quality content.
Additional content intelligence tools, integrated editorial calendar, and streamlined content workflow bolster productivity and help marketers achieve their content marketing goals.
4. Curata
Curata’s software help marketers scale a data-driven, content marketing supply chain to grow their leads and revenue. Hundreds of companies around the world from startups to the Fortune 500 depend upon Curata to fuel their content marketing engines.
Curata has been at the forefront of the content marketing movement and is part of the unprecedented growth in marketing technology investment projected to continue for many years to come.
5. ScribbleLive
ScribbleLive makes it easier for businesses to drive results with content. It’s the leading content marketing platform that brings together data insights, creativity, and effective process to empower marketers to predict what will be successful – and make it happen.
Make decisions with data, channel your creativity and deliver content effectively.
ScribbleLive is trusted by over 800 leading brands, including RedBull, Oracle, American Express, ESPN, Bank of America, NBA and Visa.
6. LookBook HQ
LookBooks let B2B marketers tell complex stories to busy audiences simply & effectively.
LookBooks increase audience engagement with your content and generate actionable data so that you can produce higher quality Sales Accepted Leads faster. It helps you track this and help you figure out the ROI of your content marketing.
7. BuzzSumo
Data-driven insights to research, amplify and monitor your content marketing. Simplified content creation, influencer outreach, and trend identification.
8. Ceros
Ceros is a cloud-based interactive content creation platform that empowers marketers and designers to create rich, engaging digital content—no coding or QA necessary.
9. Hemingway
Hemingway highlights long, complex sentences and common errors; if you see a yellow highlight, shorten the sentence or split it.
If you see a red highlight, your sentence is so dense and complicated that your readers will get lost trying to follow its meandering, splitting logic — try editing this sentence to remove the red.
10. OneSpot
OneSpot is the only content marketing platform powered by Content Sequencing® technology, which drives personalized, repeat engagement with branded content across websites, email and paid media channels.
Fortune 500 brands including Kraft Heinz, Delta Faucet, and Whole Foods Market rely on OneSpot to build strong content-based relationships, provide a measurable audience and content insights, and drive quantifiable results.
11. SnapApp
SnapApp is an interactive content creation platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email.
Marketers can select from customizable content types that average click rates of over 50% and conversion rates in excess of 80%.
Leading companies including Oracle, EMC, Harper Collins, Unitrends, Atmel, DDI, PBS and the American Red Cross and thousands of others choose SnapApp.
12. Prezi
Prezi is the presentation platform that helps you connect more powerfully with your audience.
Unlike slides, Prezi’s interactive, zoomable canvas lets you show relationships between the big picture and fine details, putting your ideas in relief. With Prezi, your message is more likely to resonate, motivate, and be remembered.
13. Captora
Captora ToFu Marketing helps you target, launch and optimize high-performing campaign portfolios at scale across search, advertising, and social channels.
Companies like DocuSign, Marketo, Cvent, MongoDB, and Acquia are leveraging Captora to significantly scale new revenue and conversion rates across search, advertising, and social channels.
14. Percolate
Percolate’s complete web and mobile marketing software increases productivity elevates your brand and helps you generate more sales.
From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unite your brand, your data and your stories across every team, location, integrated system and customer interaction.
15. Kapost
Kapost is the leading provider of Content Marketing software that enables companies to manage their content marketing as a structured business process.
Through its platform that manages the ideation, production, distribution, audience development and analytics of content marketing, Kapost empowers marketers to generate more content, more traffic, and more leads.
16. Storify
Turn what people post on social media into compelling stories. With Storify, you collect the best photos, video, quotes from Twitter, Instagram, YouTube and more to publish them as simple, beautiful stories that can be embedded anywhere.
It’s the best way to capture an event whether it’s a news event, a conference, a product launch, a wedding, etc.
17. Promoboxx
Promoboxx is the only marketing platform that connects and aligns national brands and local retailers to drive sales.
Founded in 2010 and headquartered in Boston, Promoboxx works with leading manufacturers in the auto, appliance, outdoor apparel, and footwear industries.
18. Copify
Whatever kind of marketing you are involved in, there’s almost always a need for quality, relevant copy. Copify is attempting to take the hard work out of sourcing freelance copy at short notice.
Copify provides a platform for online marketing professionals to source content from a pool of copywriters.
19. CodeFuel
CodeFuel is Perion’s (NASDAQ: PERI) engagement and monetization suite helping content publishers create new revenue streams and advertisers hit targeted audiences- all while increasing site performance.
CodeFuel enhances the user experience by delivering relevant content and optimizing conversion for both advertisers and publishers.
We keep users focused and on-site for longer through targeted search results while building the perfect native ad experience.
20. Acrolinx
Acrolinx AI technology helps the world’s best companies speak with one voice – with content that’s more findable, readable, and engaging.
Their artificial intelligence engine helps companies like Adobe, Dell, Google, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information.
Built on a powerful linguistic analytics engine, they help their customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness.
21. Percussion CMS
Web content management should be easy. Marketers are expected to use their websites to drive business, but struggle to do so without full control over content, design or functionality.
Percussion CMS gives marketers ownership of the website to make their content marketing efforts more effective.
22. Überflip
Uberflip is a platform for marketers to create, manage and optimize content experiences so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.
By providing marketers with the tools they need to boost engagement, generate leads and fuel demand generation they can better leverage content to meet their goals.
Now you know where to get started. Don’t forget to leave your opinion in the comments below and let us know what you think about the article, or if you know any other useful tools!
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