Every business to grow bigger needs to scale? But what is it anyway?

Generally speaking, ‘scaling’ stands for the evolution, or the sustainable development and growth of a startup company. So how can you move towards scaling up your startup with the assistance of LinkedIn?

It is an indisputable reality that LinkedIn is a key driver of growth for numerous businesses, and it should certainly be leveraged as a strategic advantage for many startups that are planning to scale. So let’s get straight to the point.

So here are 20 ways how you can scale your business with LinkedIn: Use it to:

➫ Inform your audience and prospects about the nature of your business.

➫ Present your Start-Up in the most professional way to interested parties & audience.

➫ Expand your Internet presence.

➫ Improve your search engine optimization on both LinkedIn and Google and get found by your target prospects.

➫ Build a strong brand (brand awareness) and solid online community.

➫ Identify brand ambassadors who will provide you with the exposure you need to grow.

➫ Recruit the most talented team members.

➫ Identify new leads for your products or services.

➫ Get referrals for your business.

➫ Provide better customer service.

➫ Learn about your customers via relevant LinkedIn stats and analytics.

➫ Gain valuable feedback from your customers.

➫ Network with the right people and explore new opportunities.

➫ Enter into discussions and exchange opinions and suggestions with other entrepreneurs.

➫ Form new partnerships and collaborations.

➫ Identify interested investors for your venture.

➫ Gain media coverage.

➫ Position yourself as a subject matter expert and thought leader in your industry.

➫ Monitor, listen and adapt to your market.

➫ Observe, learn from and react to your competition.

Think of LinkedIn as a large networking event in your industry where people come to do business – not just as an online resume. If you’re a startup and you are not regularly active on LinkedIn, in the eyes of many you don’t exist. If you’re active but have a poor & unprofessional brand presence and message, you still don’t exist.

So what are you waiting for? Tap into the power of LinkedIn and give your startup the sustainable growth it deserves!

As a startup, don’t just BE on LinkedIn – USE it.

Can you think of any other ways that you can strategically use LinkedIn as a Start-Up, in order to Scale-Up?