Promoting an event is never easy. Especially, if you are doing it for the first time.

It’s not only about creating an insightful and engaging event, but also the way you promote it.

With the right event promotion strategy in place, you’ll reach your target audience faster and at a fraction of a cost.

To help you on your task to market an event, we prepared a list of tools which will ease the event promotion part.

18 best tools to promote an event

1. EventMarketer

EventMarketer is essential for you to market your events effectively.

Even if you’re not actively promoting an event at the moment, you should check their page to learn the ultimate strategies for content promotion.

2. Twitter

No need to say that social media is the best source for content promotion. But, among other social networks, Twitter is the perfect tool for researching how people interact at certain events.

Keep an eye on similar events in other locations and check the hashtags used by other to get ideas to improve your promotion strategy.

3. Facebook

If your event doesn’t have a Facebook page, go create one now! Facebook shows users suggested events that he thinks might be of interest to them, so your event will promote itself. Moreover, it is free and easy to invite people.

4. Mention

Mention offers a media monitoring app for brands to obtain filtered, organized, and prioritized information from the web and social networks.

The application creates alerts for clients’ brand, industry, company, name, or competitors as well as inform in real-time about any mentions on the web and social web.

Its application features include media and social monitoring, anti-noise technology, and statistics and data expert tools.

5. PurpleTrail

PurpleTrail allows you to create, order and print beautiful custom invitations and stationery for nearly any event. Don’t forget that business cards are still an incredibly effective way of keeping your company in the minds of your customers.

It’s also has a mobile app and desktop version. There also a section full of ideas for an efficient content promotion.

6. Eventbrite

Eventbrite is the world’s leading event technology platform.  Hundreds of thousands of organizers use Eventbrite to boost ticket sales, promote and manage events, handle onsite operations, and analyze results across multiple sales channels.

Eventbrite’s capabilities are enhanced by Eventbrite Spectrum, the company’s open API platform, which provides seamless access to more than 170 industry-leading technologies like Salesforce and Mailchimp.

Additionally, over 60 million consumers use Eventbrite every year to discover a variety of live experiences and get tickets on a secure, easy-to-use platform.

7. Squarespace

Squarespace is a SaaS-based content management system (CMS) offering a website builder, blogging platform, and hosting service. It provides a hosted and managed environment with DIY tools for creating and maintaining websites, blogs, and portfolios.

8. Buffer

Buffer helps users share social media content by scheduling online posts throughout the day. It integrates with Twitter, Facebook, Linkedin, and other social media platforms.

The free version of the application allows a maximum limit of 10 posts to be scheduled at any given time, and only allows the management of one social media account per social media website.

Buffer also contains features that give post suggestions to users and gives information on the number of clicks, retweets, likes, favorites, mentions, and potential views each post has.

9. Canva

Canva makes graphic design amazingly simple for everyone, by bringing together a drag-and-drop design tool with a library of more than 1 million stock photographs, graphic elements, and fonts.

Give your event an outstanding appearance!

10. MailChimp

MailChimp is the world’s most powerful email marketing platform for small business. As the backbone for customer relationships, they provide sophisticated tools anyone can use to grow their business and be successful.

MailChimp is used to send marketing emails and automated messages, create targeted campaigns, facilitate reporting and analytics, and sell online.

Over 12 million businesses and individuals – from community organizations to Fortune 100 companies – trust MailChimp to connect the right people with the right message, at the right time.

11. Evvnt

A multi channel local event distribution service – evvnt broadcasts and publishes an event to 50+ event listing sites including Facebook to save time, access thousands of unique event consumers, clearly visible in organic search, mobile with and tracked results. Cost effective local event marketing

12. Lanyrd

Lanyrd is a directory of conferences, events and speakers. Visitors can sign in with Twitter to see events their friends are attending or speaking at, submit new events, add talks that they have given and build up their speaker profile.

13. Zvents

Zvents is a leading producer of local entertainment guides online, helping more than 12 million monthly users find fun and interesting things to do in their local area, and helping thousands of event advertisers increase attendance at their events.

More than 15,000 event advertisers work with Zvents every month to promote a wide range of local events and activities, including live music, performing arts, sporting events, and community activities.

14. Yelp

Yelp operates an online platform that connects people with local businesses. Its platform covers various local business categories, including restaurants, shopping, beauty and fitness, arts, entertainment and events, home and local services, health, nightlife, travel and hotel, auto, and others categories.

15. Eventful

Eventful, the leading digital media company, powers the online ecosystem of local events and entertainment. Over 20 million people rely on Eventful to find out what’s happening and decide what to do.

Eventful’s unique, social media platform, “Demand it!” empowers fans to influence content and location of entertainment and live events. Music promoters, film studios, ticketing companies and other industry providers use Demand it! to engage with fans and determine their routing schedules or theatrical distribution.

National marketers rely on Eventful to drive local awareness, commerce, attendance and tune-in. Thousands of digital publishers also rely on Eventful to power their local events and entertainment content.

18. StartApp

StartApp is an insight-driven mobile technologies company that enables partners to turn data into truly fulfilling mobile moments.

By creating innovative ways of exploring mobile users’ intents and behaviors, and of being smarter about responding to these factors, they help their partners optimize and better execute their strategies.

StartApp partners with over 300,000 applications, working with a database of over 1.85 billion mobile users worldwide. Founded in 2010, the company is headquartered in New York with offices around the world.

Now you know where to get started. Don’t forget to leave your opinion in the comments below and let us know what you think about the article, or if you know any other useful tools to promote an event.

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